Name: Keynote Speaker: Creating New Perspectives…The Strategy of Event & Place Branding
Start: 2018-10-01T10:00:00-0700
End: 2018-10-01T11:00:00-0700

THE 63rd ANNUAL IFEA CONVENTION, EXPO & RETREAT IS DESIGNED TO INFORM AND ELEVATE ALL OF YOUR PERSPECTIVES;providing access to many points-of view; increasing awareness of changing technologies, trends, issues, opportunities and risks; and extending educational and networking opportunities to share and grow your professional experience and expertise.

WE HOPE THAT YOU WILL PLAN NOW TO JOIN US(with your staffs, boards, key volunteers, city representatives, sponsors and vendors) as we welcome the world’s top events, host markets and industry experts, for an unforgettable opportunity to evaluate, prepare for and respond to the many critical and changing perspectives that are influencing our industry and all those that we depend on.

WE PROMISE THAT YOU WILL LEAVE WITH MULTIPLE FRESH PERSPECTIVES OF YOUR OWN.Can You Afford to Miss It?
IT DEPENDS ON YOUR PERSPECTIVE

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Keynote Speaker: Creating New Perspectives…The Strategy of Event & Place Branding

More than ever, festivals and events have become key tools in the process of "place-making." Through international examples, this inspiring keynote will demonstrate how places of all sizes are working with event organizers to build powerful brand experiences.

Speakers / Moderators

Jeannette Hanna

Chief Strategist, Trajectory

Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been... Read More →

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