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THE 63rd ANNUAL IFEA CONVENTION, EXPO & RETREAT IS DESIGNED TO INFORM AND ELEVATE ALL OF YOUR PERSPECTIVES;providing access to many points-of view; increasing awareness of changing technologies, trends, issues, opportunities and risks; and extending educational and networking opportunities to share and grow your professional experience and expertise.

WE HOPE THAT YOU WILL PLAN NOW TO JOIN US(with your staffs, boards, key volunteers, city representatives, sponsors and vendors) as we welcome the world’s top events, host markets and industry experts, for an unforgettable opportunity to evaluate, prepare for and respond to the many critical and changing perspectives that are influencing our industry and all those that we depend on.

WE PROMISE THAT YOU WILL LEAVE WITH MULTIPLE FRESH PERSPECTIVES OF YOUR OWN.Can You Afford to Miss It?
IT DEPENDS ON YOUR PERSPECTIVE
Tuesday, October 2 • 9:45am - 10:45am
New Perspectives: Revisiting & Strengthening Your Event Brand

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We can all find ourselves in a forward-motion world where it feels like we are making progress, but we're not sure if we are accomplishing the things that will improve our brand and image, or are , perhaps, simply running in place.  Come hear from two industry leaders and experts about how and when to revisit your event and the value of doing so. 

Speakers / Moderators
avatar for Diana Mayhew, CFEE

Diana Mayhew, CFEE

President, National Cherry Blossom Festival
avatar for Jeannette Hanna

Jeannette Hanna

Chief Strategist, Trajectory
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been... Read More →


Tuesday October 2, 2018 9:45am - 10:45am
Room - Royal Palm Salons 1&2

Attendees (15)