THE 63rd ANNUAL IFEA CONVENTION, EXPO & RETREAT IS DESIGNED TO INFORM AND ELEVATE ALL OF YOUR PERSPECTIVES;providing access to many points-of view; increasing awareness of changing technologies, trends, issues, opportunities and risks; and extending educational and networking opportunities to share and grow your professional experience and expertise.

WE HOPE THAT YOU WILL PLAN NOW TO JOIN US(with your staffs, boards, key volunteers, city representatives, sponsors and vendors) as we welcome the world’s top events, host markets and industry experts, for an unforgettable opportunity to evaluate, prepare for and respond to the many critical and changing perspectives that are influencing our industry and all those that we depend on.

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Tuesday, October 2 • 2:00pm - 3:00pm
Changing Perspective: The New World of Newspapers and Community Events

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Among the key stakeholders of our events, whose perspective has had to change dramatically in order to compete in and serve our/their communities, are the traditional print media. Do event partnerships still help to enhance the local newspaper brand? How and why has the Union-Tribune had to change their event strategy to better serve their readers?  Are events driving ROI for them and their clients? Additionally, with social media and people being able to get their news from multiple outlets, how do we provide additional value to our readers and encourage two-way communication?

Newspapers all across the country are building up their event portfolio as an extension of their brand to enhance their interactions with their readers. The Union-Tribune now has five of their own events and plans to continue to grow this part of their business moving forward.

Come join us as Britt Nevetsky of the San Diego Union-Tribune shares her years of insights and experience, and discusses the important role events play in connecting them with the San Diego community.

Speakers / Moderators
avatar for Britt Nevetsky

Britt Nevetsky

Director of Events & Strategic Partnerships, San Diego Union-Tribune
Britt joined the Union-Tribune in August of 2011 after moving to San Diego from New York City. She has over 20 years of integrated marketing experience at advertising agencies with a focus on various disciplines. Britt has successfully activated brands, launched products and executed... Read More →

Tuesday October 2, 2018 2:00pm - 3:00pm PDT
Room - Royal Palm Salons 3&4
  Educational Breakout

Attendees (2)