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THE 63rd ANNUAL IFEA CONVENTION, EXPO & RETREAT IS DESIGNED TO INFORM AND ELEVATE ALL OF YOUR PERSPECTIVES;providing access to many points-of view; increasing awareness of changing technologies, trends, issues, opportunities and risks; and extending educational and networking opportunities to share and grow your professional experience and expertise.

WE HOPE THAT YOU WILL PLAN NOW TO JOIN US(with your staffs, boards, key volunteers, city representatives, sponsors and vendors) as we welcome the world’s top events, host markets and industry experts, for an unforgettable opportunity to evaluate, prepare for and respond to the many critical and changing perspectives that are influencing our industry and all those that we depend on.

WE PROMISE THAT YOU WILL LEAVE WITH MULTIPLE FRESH PERSPECTIVES OF YOUR OWN.Can You Afford to Miss It?
IT DEPENDS ON YOUR PERSPECTIVE
Wednesday, October 3 • 1:15pm - 2:45pm
Masters Class: Event Evaluation & Impact

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We are very pleased to offer this extended Masters Class in a critical topic area: Event Evaluation & Impact. It is designed for advanced-level professionals (self-determined). Participants in the class will work in small groups to share knowledge and collaborate in solving a problem by employing the demonstrated models.

This Master's Class has the following aims:
  • To inform participants on evaluation theory and methods for events and event tourism, including key concepts and definitions.
  • To provide a comprehensive evaluation system that can be fully integrated into event and tourism organizations.
  • To present Logic Models and Theory-of-Change Models to integrate evaluation and impact-assessment into the strategic planning process.
  • To enable professionals to discuss key evaluation and impact-assessment challenges for events and event tourism and make recommendations for the advancement of professionalism.
 You won’t want to miss this special opportunity.


Speakers / Moderators
avatar for Donald Getz, PhD

Donald Getz, PhD

Professor Emeritus, University of Calgary
Professor. Getz has been a pioneer in the development of event studies, including event management and event tourism. He is author of numerous journal articles, books, and book chapters on these subjects, and has delivered many conference speeches and professional workshops. Since... Read More →


Wednesday October 3, 2018 1:15pm - 2:45pm
Room - San Diego

Attendees (9)