63rd Annual IFEA Convention, Expo & Retreat

8:30am

CFEE Continental Breakfast

Friday September 28, 2018 8:30am - 9:00am
Room - Sunset (Meeting House Conference Center)

9:00am

CFEE Professional Certification Class: Project Management

Project management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event takeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.

Speakers / Moderators

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Bill is the IFEA's 2018 Hall of Fame Recipient, the highest honor awarded in our industry. One of the most globally connected and influential professionals in the festivals and events industry today, Bill O’Toole’s unusual career path could be titled ‘The Accidental Tourist... Read More →

Sponsors

Kaliff Insurance

Friday September 28, 2018 9:00am - 12:00pm
Room - Sunset (Meeting House Conference Center)

12:00pm

Lunch On Own

Friday September 28, 2018 12:00pm - 1:30pm
Hotel Restaurants as Desired

1:30pm

CFEE Professional Certification Class: Project Management

See 9:00am for session description.

Speakers / Moderators

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Sponsors

Kaliff Insurance

Friday September 28, 2018 1:30pm - 4:30pm
Room - Sunset (Meeting House Conference Center)

5:00pm

Free Evening for Attendees

You'll find no shortage of things to do outside of our official Convention hours. The Town & Country San Diego is located just steps from the Fashion Valley Mall, the largest shopping center in San Diego County and minutes from the light rail trolley, giving you easy access to Old Town, the Gaslamp District, Little Italy, Downtown and Tijuana, so gather some friends and head out for a memorable evening in this beautiful city!

Friday September 28, 2018 5:00pm - Saturday September 29, 2018 12:00am
Choice of Easily Accessible San Diego Destinations

8:30am

CFEE Continental Breakfast

Saturday September 29, 2018 8:30am - 9:00am
Room - Sunset (Meeting House Conference Center)

9:00am

CFEE Professional Certification Class: Operations & Risk Management

The most basic element of the industry is operations/risk management for one simple reason – any festival or event is a large gathering of people. The top priority of any organizer is to ensure that gathering is conducted in the safest possible manner. This area of instruction is designed to look at the basic elements of event/festival operations and risk management from both the philosophical and practical approaches, providing a sound foundation of knowledge in the subject area.

Speakers / Moderators

Ira Rosen, MA, CFEE

Assistant Professor/Program Director - Event Leadership Executive Certificate Program, Temple University School of Sport Tourism and Hospitality Management

Mr. Ira L. Rosen is an Assistant Professor with Temple University’s School of Sport, Tourism and Hospitality Management. He teaches several event management courses and directs the School’s award-winning Event Leadership Executive Certificate Program. Additionally, for over twenty-five... Read More →

Sponsors

Kaliff Insurance

Saturday September 29, 2018 9:00am - 12:00pm
Room - Sunset (Meeting House Conference Center)

12:00pm

Lunch On Own

Saturday September 29, 2018 12:00pm - 1:30pm
Hotel Restaurants as Desired

1:30pm

CFEE Professional Certification Class: Operations & Risk Management

See 9:00am for session description.

Speakers / Moderators

Ira Rosen, MA, CFEE

Assistant Professor/Program Director - Event Leadership Executive Certificate Program, Temple University School of Sport Tourism and Hospitality Management

Sponsors

Kaliff Insurance

Saturday September 29, 2018 1:30pm - 4:30pm
Room - Sunset (Meeting House Conference Center)

5:00pm

Free Evening for Attendees

Saturday September 29, 2018 5:00pm - Sunday September 30, 2018 12:00am
Choice of Easily Accessible San Diego Destinations

8:30am

CFEE Continental Breakfast

Sunday September 30, 2018 8:30am - 9:00am
Room - Sunset (Meeting House Conference Center)

8:30am

The Fundamentals of Risk Management for Festivals & Events

As professionals in the festivals and events industry, we find ourselves operating in an uncertain world with evolving risks from homegrown violent extremism, cyber-security threats, severe weather events, and competing programs within a saturated market. Today, more than ever, it is essential that cities and local organizing committees adopt a proactive approach to managing risk, so they are better prepared to manage and recover from adverse events, both financially and reputationally.

This hands-on workshop promotes an interactive experience for sharing industry experiences and perspectives between attendees and the workshop facilitator.

International & industry best practices for enterprise risk management
How to identify, assess, prioritize & mitigate risks to festivals & events
Champions of Risk - tools & techniques for developing, implementing & leading a risk management program
Secure by Design - principles for enhancing security for events & festivals
The nexus between risk management & operational readiness – a risk based approach for preparing your team to manage adverse events.

Speakers / Moderators

Peter Ashwin

Principal, Event Risk Management Solutions

Peter Ashwin is the principal and founder of Event Risk Management Solutions (ERMS), a consulting practice committed to enhancing organizational resilience for festivals and events through practical and effective risk management and security solutions. Peter is a former Australian... Read More →

Sunday September 30, 2018 8:30am - 12:00pm
Room - Stratford

SESSION TRACKS Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:00am

CFEE Professional Certification Class: Non-Sponsorship Revenues

While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.

Speakers / Moderators

Becky Genoways, CFEE

President, Genoways Events

Becky Genoways is a 30-year veteran of the festivals and events industry, a Certified Festival & Event Executive (CFEE) and past Chair of the International Festivals & Events Association World Board of Directors. She is a leading industry consultant, educator and producer. She has... Read More →

Sponsors

Kaliff Insurance

Sunday September 30, 2018 9:00am - 12:00pm
Room - Sunset (Meeting House Conference Center)

12:00pm

Lunch On Own

Sunday September 30, 2018 12:00pm - 1:30pm
Hotel Restaurants as Desired

12:00pm

IFEA Registration Desk Open

Sunday September 30, 2018 12:00pm - 7:00pm
Location - North Atlas Foyer

1:30pm

The Fundamentals of Risk Management for Festivals & Events

See 8:30am for session description.

Speakers / Moderators

Peter Ashwin

Principal, Event Risk Management Solutions

Sunday September 30, 2018 1:30pm - 4:30pm
Room - Stratford

SESSION TRACKS Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

1:30pm

CFEE Professional Certification Class: Non-Sponsorship Revenues

See 9:00am for session description.

Speakers / Moderators

Becky Genoways, CFEE

President, Genoways Events

Sponsors

Kaliff Insurance

Sunday September 30, 2018 1:30pm - 4:30pm
Room - Sunset (Meeting House Conference Center)

5:00pm

First Timer's Convention Compass

Before you hit the ground running, stop by to meet some new IFEA friends at our ‘First-Timer’s Convention Compass’ session. We look forward to welcoming our first-time convention attendees and to sharing some valuable tips and advice on how to maximize your convention experience. Then join us for Happy Hour in the dfest® / Dixie Flag Event Services Team Hospitality Suite to expand your connections, find some dinner partners, and let the networking begin!

Speakers / Moderators

Cindy Lerick, CFEE

President & CEO, Sausalito Arts Festival

Cindy Lerick is the interim Executive Director of the Sausalito Art Festival in Sausalito, California; a position that she accepted in 2017 to help the organization through an internal transition period. Prior to that move, she served as the Executive Director/President of the Saint... Read More →

Sunday September 30, 2018 5:00pm - 6:00pm
Room - Sunset (Meeting House Conference Center)

6:00pm

Giant Inflatables Display

The giant parade and decorative inflatables displayed throughout the convention area and events add the same fun and eye-catching ambiance to our event as they can to your own! Stop by the Expo or contact our IFEA friends at Fabulous Inflatables/Dynamic Displays and Big Events for more information!

Sponsors

Big Events

Fabulous Inflatables / Dynamic Displays

Sunday September 30, 2018 6:00pm - 10:30pm
Throughout the Convention Area & Events

6:00pm

dfest® Hospitality Suite Convention Welcome

The dfest® Hospitality Suite, sponsored by long-time IFEA supporter dfest®, is as much a part of the IFEA Convention as our breakout sessions, and we look forward to extending a warm San Diego welcome to everyone! Open Sunday night to meet up with old friends and new, before dinner, the dfest® Hospitality Suite provides convention attendees with a time and a place to unwind, relax and connect outside of scheduled sessions and functions. Historically, the dfest® Hospitality Suite is recognized as the hub of the IFEA’s convention networking system .

Sponsors

dfest®

Sunday September 30, 2018 6:00pm - Monday October 1, 2018 12:00am
Location - Terrace Suites 1123-25

6:00pm

Free Evening for Attendees

Sunday September 30, 2018 6:00pm - Monday October 1, 2018 12:00am
Choice of Easily Accessible San Diego Destinations

7:00am

IFEA Foundation Silent Auction

Our primary, annual fundraising event is an all-important source of support that allows us to confidently provide convention scholarships to many young professionals who will become the next generation of industry leadership and to those deserving organizations working to build a solid and successful foundation for their festivals, events and communities. The funds raised also support our capabilities to provide and host top-quality industry presenters, speakers and programming, helping us to raise the bar for everyone in our global industry.

This year’s IFEA Foundation ‘Silent Auction’ will take place over the course of our first two convention days (October 1st & 2nd) in the Golden Ballroom Foyer. Bidding will begin at 7:00 a.m. and close promptly at 6:00 p.m. each day, with checkout at the IFEA Convention Registration Desk. Items will change each day, so be sure to check out all the great items and deals! Also, plan to bid on our remarkable Live Auction items during the IFEA Foundation 25th Anniversary Party & Auction - 'Surf's Up!' - on Tuesday night!

Sponsors

IFEA Foundation

Monday October 1, 2018 7:00am - 6:00pm
Location - North Atlas Foyer

7:00am

IFEA Registration Desk Open

Monday October 1, 2018 7:00am - 6:30pm
Location - North Atlas Foyer

7:00am

Giant Inflatables Display

Sponsors

Big Events

Fabulous Inflatables / Dynamic Displays

Monday October 1, 2018 7:00am - 10:30pm
Throughout the Convention Area & Events

8:00am

Connections Café (coffee served all day)

"Connections Café," sponsored by VolunteerLocal, is the center of IFEA daytime gatherings and conversations. Located in the Lion Fountain Court, "Connections Café" is open every day throughout the convention, providing coffee and a relaxing atmosphere conducive to doing business one-on-one or simply catching up with friends. Promoting human connections – while cyber ones are accessible too - this comfortable venue is always a popular hang-out, providing the perfect venue for strengthening those personal connections that are so important to everyone’s success.

Artists

Mango & Dango

Sponsors

VolunteerLocal

Monday October 1, 2018 8:00am - 4:00pm
Location - Lion Fountain Court

9:00am

IFEA 63rd Annual Convention Open: Changing Perspectives

The 63rd Annual IFEA Convention & Expo officially opens on Monday, October 1st at 9:00 a.m. Including welcomes from IFEA industry leaders and an unforgettable performance by the internationally acclaimed Sultans of String, we will set the stage for our time together over the coming days, from all perspectives, as we look to the future and explore the growing and important roles that the events and industry we are all a part of continue to play in our cities, communities and the world around us.

Speakers / Moderators

Sam Lemheney, CFEE

IFEA Foundation Board, 2018 Board Chair, Pennsylvania Horticultural Society, Chief of Shows & Events

Jeff Curtis

IFEA World Board, 2018 Board Chair, Portland Rose Festrival Foundation , Executive Director

Jeff Curtis is the Chief Executive Officer of the Portland Rose Festival Foundation, the nonprofit organization that produces one of the world's top special events, the Portland Rose Festival. Originally hired as a sponsorship manager and later promoted to Director of Sales & Marketing... Read More →

Steven Wood Schmader

President & CEO, International Festivals & Events Association (IFEA World)

Steven Wood Schmader, CFEE, is the President & CEO of the International Festivals & Events Association (IFEA World), which celebrates 63 years as the “Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide” in 2018. The IFEA operates with a vision... Read More →

Artists

Sultans of String

The IFEA is pleased to welcome 3– time JUNO Awardnominees and Billboard charting band Sultans of String.Helping us to get things off with a memorable musicalperspective, Sultans of String creates “Energetic and excitingmusic from a band with talent to burn!” according to MaverickMagazine... Read More →

Sponsors

Atomic Rental

Haas & Wilkerson Insurance

Show Imaging, Inc.

Monday October 1, 2018 9:00am - 10:00am
Room - Town & Country Ballroom

SESSION TRACKS Sponsorship & Revenues, Marketing & Mediums, Operations & Risk Management, Creativity & Technology, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW

10:00am

Keynote Speaker: Creating New Perspectives…The Strategy of Event & Place Branding

More than ever, festivals and events have become key tools in the process of "place-making." Through international examples, this inspiring keynote will demonstrate how places of all sizes are working with event organizers to build powerful brand experiences.

Speakers / Moderators

Jeannette Hanna

Chief Strategist, Trajectory

Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been... Read More →

Sponsors

Grapevine, Texas Convention & Visitors Bureau

IFEA Foundation

Monday October 1, 2018 10:00am - 11:00am
Room - Town & Country Ballroom

SESSION TRACKS Leadership/Cities/International Perspectives, Creativity & Technology, Marketing & Mediums, Sponsorship & Revenues, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:15am

A New Perspective on the Critical Importance of Volunteers at Your Event

Finding and keeping great volunteers is no easy task. The goal of this session is to bring together coordinators who are willing to share their experiences (good and bad), best practices and the key resources they use to keep their volunteers happy, engaged and informed. Topics include fostering the right 'culture' for your volunteer force, identifying appropriate channels to reward volunteers, and making the process of scheduling and communicating with your volunteers easier. We'll look at some recent data behind volunteer trends, and cover the practical implementation of a cohesive volunteer program that aligns the right incentives with volunteers' interests and skills. Join us for a lively discussion on best practices for volunteer management, coordination, and retention.

Speakers / Moderators

Kaylee Williams

President, VolunteerLocal

Kaylee Williams is the President of VolunteerLocal, a volunteer registration and scheduling platform for festivals and events of all sizes, all over the world. Passionate about music and the arts, Williams has leveraged partnerships with hundreds of festivals, fairs and parades to... Read More →

Monday October 1, 2018 11:15am - 12:15pm
Room - Royal Palm Salons 1&2

SESSION TRACKS Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:15am

Mayhem at Events and How to Prevent (Some of) It

Using a highly technical risk management tool -- the open ended question -- we will learn the value of asking, non-rhetorically, What could go wrong? There is no such thing as a "best practice," only decisions that are reasonable under your circumstances. This session will help you make reasonable decisions about the risks you are most likely to face at your events.

Speakers / Moderators

Steven Adelman

Event Safety Alliance, Vice President, Adelman Law Group, PLLC , Principal

Steven A. Adelman is the head of Adelman Law Group, PLLC in Scottsdale, Arizona and Vice President of an international trade association, the Event Safety Alliance. His law practice focuses on risk management and litigation regarding safety and security at live events throughout North... Read More →

Monday October 1, 2018 11:15am - 12:15pm
Room - Royal Palm Salons 5&6

SESSION TRACKS Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:15am

Perspective from Down-Under: Inside the Australia Day Celebration

Australia Day is one national day with many audiences because Australia is a diverse nation. Organisers have worked closely with stakeholders in recent years to develop programming that reflects the Indigenous, European and multicultural heritage. In 2018, Sydney’s celebration took on technical challenges to create a new centrepiece that showcased this diversity to a local audience and through national broadcast.

Speakers / Moderators

Jan Willett

Director of Events, New South Wales (Australia) Department of Premier & Cabinet

Jan Willett oversees the production of large, public events including Australia Day, victory celebrations for sporting teams, and commemorative events. She leads the coordination of government services for events and streamlines the working relationship between event organisers and... Read More →

Monday October 1, 2018 11:15am - 12:15pm
Room - Royal Palm Salons 3&4

SESSION TRACKS Leadership/Cities/International Perspectives, Creativity & Technology, Marketing & Mediums, Operations & Risk Management, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:15am

Sponsorship Then & Now: The Things That Never Change and the Things That Already Have

Data, Social and AI are a few of the elements that comprise the “new” sponsorship.
It’s on you and your team to prove the value of your sponsorship program, beyond booths and banners. In this time of unprecedented distraction, there are things that do not change - the elements of human touch, connection and affiliation with the passion points that unite the sponsor and the audience.
This session will illustrate the business case for sponsorship, embroidering both the new with the fundamentals, offering you the tools to becoming proactive to the changes ahead. It’s all about harnessing the power of the subtle changes that will generate the most impactful results. It’s GO Time!

Speakers / Moderators

Gail Alofsin

Director of Corporate Partnerships & Community Relations, Newport Harbor Corporation

Gail Lowney Alofsin is a professional speaker, author, university professor, humanitarian and sponsorship thought leader. Gail provides audiences with practical tools and the inspiration to achieve sponsorship and event success. As the Director of Corporate Partnerships for Newport... Read More →

Monday October 1, 2018 11:15am - 12:15pm
Room - San Diego

SESSION TRACKS Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:15am

The IFEA City-Event Project Challenge

What could we accomplish if we pooled our expertise with that of our global peers? Here’s your opportunity to find out, to test your creative skill-set against a real-world challenge, and to spend some formal and informal time strengthening your professional network.

Participants will be divided into teams (selected randomly on Day One of the convention) and presented with a specially-selected host city challenge, to be solved using the power of events. Teams will then have the remainder of the convention (days and evenings) to meet, research, brainstorm, and plan the ultimate answer to the assigned task-at-hand.

Presentation of solutions will be on the final afternoon of the convention and judged by an impartial panel of industry and host city professionals. For a combination of fun, education, professional networking and…perhaps…bragging rights, you won’t want to miss the IFEA City-Event Challenge!

Speakers / Moderators

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Monday October 1, 2018 11:15am - 12:15pm
Room - Golden West

SESSION TRACKS Creativity & Technology, Leadership/Cities/International Perspectives, Marketing & Mediums, Operations & Risk Management, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

12:30pm

IFEA Awards Luncheon

There are few things that mean more than being recognized by your professional peers. Don't miss the 2018 IFEA Awards Luncheon, as we pause to pay tribute to the people who have made/make our industry great and continue to light the way through their commitment and creativity. Join your global peers as we:
• Recognize our 2018 CFEE Graduates, sponsored by IFEA Association Endorsed Partner Kaliff Insurance;
• Award the 2018 IFEA Volunteer of the Year Award, to Jean Lawler, nominated by the North Carolina Azalea Festival in Wilmington, North Carolina, U.S.A., recognizing the contribution of all volunteers to the success of our events;
• Recognize the Recipients of our 2018 IFEA World Festival & Event City Award; and
• Pay tribute to our 2018 IFEA Hall of Fame Inductee - Events Development Specialist William O'Toole, CFEE, from Bondi Beach, NSW, Australia - the highest honor bestowed in our field, in acknowledgment of his tremendous dedication to and impact on the global festivals and events industry.

Sponsors

Atomic Rental

Kaliff Insurance

Show Imaging, Inc.

Town and Country San Diego

Monday October 1, 2018 12:30pm - 2:00pm
Room - Town & Country Ballroom

Awards Program

2:15pm

Affinity Group 'Common Ground' Discussions

IFEA convention attendees have a unique opportunity to share "common ground” with professional peers while discussing current trends and issues during our popular "Affinity Group” Sessions. Bring your questions and input to these valuable open-topic exchange sessions and let the conversation begin. Each Affinity Group has been assigned a Moderator to help keep the discussions flowing smoothly.

Monday October 1, 2018 2:15pm - 3:45pm
See assigned rooms for each topic area.

SESSION TRACKS Sponsorship & Revenues, Creativity & Technology, Marketing & Mediums, Operations & Risk Management, Leadership/Cities/International Perspectives

2:15pm

Affinity Group: Arts Events

Speakers / Moderators

Stephen King, CFEE

Executive Director, Des Moines Arts Festival

Stephen M. King, CFEE, is the executive director of the Des Moines Arts Festival® in Des Moines, Iowa and currently serves as Chairman of the International Festivals and Events Association (IFEA) World Board of Directors. Projects throughout his career in events have garnered more... Read More →

Monday October 1, 2018 2:15pm - 3:45pm
Room - Towne (Meeting House Conference Center)

SESSION TRACKS Creativity & Technology, Sponsorship & Revenues, Operations & Risk Management, Marketing & Mediums, Leadership/Cities/International Perspectives

2:15pm

Affinity Group: CEO's

Speakers / Moderators

Jim Holt, CFEE

President & CEO, Memphis in May International Festival

Monday October 1, 2018 2:15pm - 3:45pm
Room - San Diego

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management, Sponsorship & Revenues, Creativity & Technology, Marketing & Mediums

2:15pm

Affinity Group: Cities & Municipalities

Speakers / Moderators

Chris Swenson

Film + Special Events Program Manager, City of Seattle Office of Economic Development

Monday October 1, 2018 2:15pm - 3:45pm
Room - Sunrise (Meeting House Conference Center)

SESSION TRACKS Leadership/Cities/International Perspectives

2:15pm

Affinity Group: Event Education

Speakers / Moderators

Vern Biaett, Jr., CFEE

Assistant Professor of Event Management, High Point University

Following 20 years of festival and event production for the cities of Phoenix and Glendale, Arizona, in 2006 Vern became a faculty associate at Arizona State University where he taught event management courses in a certificate program he co-created. In 2013 he completed his PhD in... Read More →

Monday October 1, 2018 2:15pm - 3:45pm
Room - Royal Palm Salon 1

SESSION TRACKS Leadership/Cities/International Perspectives

2:15pm

Affinity Group: Marketing & PR

Speakers / Moderators

Rich Jarvis

Public Relations Manager, Portland Rose Festival Foundation

Rich, a veteran of broadcast television production joined the Portland Rose Festival in 2006 as a seasonal public relations assistant. As public Relations Manager, Rich coordinates all traditional media outreach and requests. Rich manages the Festival’s community relations program... Read More →

Monday October 1, 2018 2:15pm - 3:45pm
Room - Royal Palm Salon 3

SESSION TRACKS Marketing & Mediums

2:15pm

Affinity Group: Operations

Speakers / Moderators

Becky Genoways, CFEE

President, Genoways Events

Monday October 1, 2018 2:15pm - 3:45pm
Room - Golden West

SESSION TRACKS Operations & Risk Management

2:15pm

Affinity Group: Parades

Speakers / Moderators

Ed Bautista, CFEE

Chief Creative & Strategic Officer, Bautista Event Specialists Team (BEST), Chief Creative and Strategic Officer

Ed Bautista has been in the festival and events industry for over 25 years in various capacities. A long-time employee of the city of San Jose, Ed is also a member of the Chicago Festival Association's Board of Directors and the Chief Creative & Strategic Officer with the Bautista... Read More →

Monday October 1, 2018 2:15pm - 3:45pm
Room - Royal Palm Salon 4

SESSION TRACKS Creativity & Technology, Operations & Risk Management, Sponsorship & Revenues, Marketing & Mediums, Leadership/Cities/International Perspectives

2:15pm

Affinity Group: Sponsorship

Speakers / Moderators

Bruce Erley, CFEE, APR

President & CEO, Creative Strategies Group

Bruce L. Erley is the President and CEO of the Creative Strategies Group, a full-service sponsorship and event marketing agency based in Denver, Colorado which he founded twenty years ago in September, 1995. Creative Strategies Group (CSG) specializes in sponsorship and experiential... Read More →

Monday October 1, 2018 2:15pm - 3:45pm
Room - Sunset (Meeting House Conference Center)

SESSION TRACKS Sponsorship & Revenues

2:15pm

Affinity Group: Tourism Agencies

Speakers / Moderators

Wright Tilley, CFEE

Executive Director, Watauga County Tourism Development Authority

Monday October 1, 2018 2:15pm - 3:45pm
Room - Royal Palm Salon 5

SESSION TRACKS Marketing & Mediums, Leadership/Cities/International Perspectives

2:15pm

Affinity Group: Volunteer Programs

Speakers / Moderators

Kim Lowell-Leverett

Director of Volunteer Services & Tours, The Parade Company

Monday October 1, 2018 2:15pm - 3:45pm
Room - Royal Palm Salon 2

SESSION TRACKS Operations & Risk Management

2:15pm

Affinity Group: Young Professionals (for those 40 and under)

Speakers / Moderators

Vanessa Van de Putte

President, dfest®

Monday October 1, 2018 2:15pm - 3:45pm
Room - Royal Palm Salon 6

SESSION TRACKS Leadership/Cities/International Perspectives

4:00pm

IFEA / Haas & Wilkerson Insurance Pinnacle Awards Presentation

Join us as we put a memorable cap on the first day of the convention with the most anticipated event of the year. The IFEA / Haas & Wilkerson Insurance Pinnacle Awards pay tribute to both creativity and excellence in multiple categories, from marketing to merchandise; operations to sponsorship; all leading up to the presentation of the coveted Grand Pinnacle Award. This is the Academy Awards Ceremony for the festivals and events industry. The IFEA / Haas & Wilkerson Insurance Pinnacle Awards are proudly sponsored by Haas & Wilkerson Insurance. Don’t miss this unopposed special event as we all wait to hear… "And the Pinnacle Award goes to…"

Speakers / Moderators

Steven Wood Schmader

President & CEO, International Festivals & Events Association (IFEA World)

Andrew Vandepopulier

Producer - Festival Specialist, Haas & Wilkerson Insurance

After graduating from the University of Central Missouri with a degree in Business and Education Andrew began working in the disaster and catastrophe claims field for Farmers Insurance. He spent 3 years working around the Midwest handling all types of claims from hail to wildfires... Read More →

Sponsors

Haas & Wilkerson Insurance

Monday October 1, 2018 4:00pm - 6:00pm
Room - Town & Country Ballroom

Awards Program

6:00pm

Free Evening in San Diego

Monday October 1, 2018 6:00pm - Tuesday October 2, 2018 12:00am
Choice of Easily Accessible San Diego Destinations

9:00pm

dfest® Hospitality Suite

Sponsors

dfest®

Monday October 1, 2018 9:00pm - Tuesday October 2, 2018 2:00am
Location - Terrace Suites 1123-25

7:00am

Pinnacle Awards Viewing

Here's your chance to see what all of your award-winning peers have been up to! IFEA / Haas & Wilkerson Insurance Pinnacle Award winning entries will be on display (FOR LOOKING ONLY - NOT TAKING), allowing you the opportunity to get your creative ideas flowing for next year.

Sponsors

Haas & Wilkerson Insurance

Tuesday October 2, 2018 7:00am - 3:00pm
Location - Golden Ballroom Foyer

Awards Program

7:00am

IFEA Foundation Silent Auction

Sponsors

IFEA Foundation

Tuesday October 2, 2018 7:00am - 6:00pm
Location - North Atlas Foyer

7:00am

IFEA Registration Desk Open

Tuesday October 2, 2018 7:00am - 6:30pm
Location - North Atlas Foyer

7:00am

Giant Inflatables Display

Sponsors

Big Events

Fabulous Inflatables / Dynamic Displays

Tuesday October 2, 2018 7:00am - 10:30pm
Throughout the Convention Area & Events

8:00am

Connections Café (coffee served all day)

Artists

Animal Cracker Conspiracy

Sponsors

VolunteerLocal

Tuesday October 2, 2018 8:00am - 5:00pm
Location - Lion Fountain Court

8:30am

Inspire the Industry - Changing Perspectives: Building a Better Event Leader - Bringing the Industry and Academia of Event Management Together

As we look to the future and sustainability of our industry, from all creative, business, marketing, and financial vantage points, we have come to understand that the natural evolution of our industry necessitates changing perspectives; one in which the professional and academic sides of the equation must grow closer together through new partnerships and the creation of new opportunities to help us all support, encourage, train and build better event leaders for the future.

The IFEA is proud and pleased to welcome one of the leading global academic authorities in our field to help us define that route and prepare for new journeys that lie ahead. Donald Getz, PhD., Professor Emeritus, University of Calgary, Canada, is a highly-respected researcher and industry consultant; a leading international tourism and event-studies scholar; and the author or co-author of well over 100 refereed journal articles, as well as a series of bestselling books, including his most recent and just-released new title, Event Evaluation: Theory and Methods for Event Management and Tourism (2018 Goodfellow Publishers) and upcoming titles Event Stakeholders (with Mathilda Van Niekerk) and Event and Tourism Impact Assessment.

Speakers / Moderators

Donald Getz, PhD

Professor Emeritus, University of Calgary

Professor. Getz has been a pioneer in the development of event studies, including event management and event tourism. He is author of numerous journal articles, books, and book chapters on these subjects, and has delivered many conference speeches and professional workshops. Since... Read More →

Sponsors

IFEA Foundation

Tuesday October 2, 2018 8:30am - 9:30am
Room - Town & Country Ballroom

SESSION TRACKS Leadership/Cities/International Perspectives, Creativity & Technology, Marketing & Mediums, Operations & Risk Management, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

45 Sponsorship Activation Ideas in 45 Minutes…Plus Some of Your Own

This session will cover 45 ideas in 45 minutes to enhance your sponsorship efforts. From family activities, VIP experiences, recap reports and social media – you will return to your event, program, or venue with new ideas that you can implement immediately. Renew your passion for what you do – and share a few ideas of your own!

Speakers / Moderators

Gail Alofsin

Director of Corporate Partnerships & Community Relations, Newport Harbor Corporation

Tuesday October 2, 2018 9:45am - 10:45am
Room - Golden West

SESSION TRACKS Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Balancing the Value & Liabilities of Large Events for Host Cities

Large major events are a tempting consideration for host cities around the world...to build brand, drive tourism, create social and economic impact, et al., but they come with their fair share of risk, work and other important considerations. Come hear from someone who has been there, done that, what you should consider, as you consider the value and liabilities of chasing the brass rings of global events.

Speakers / Moderators

Iain Edmondson, MBA

London & Partners, Former Head of Major Events, International Association of Event Hosts, Director

Iain is a founding member and director of the International Association of Event Hosts. He has more than 20 years' business development and operational experience across public and private sector organisations. He has been involved in a number of successful sporting bids and projects... Read More →

Tuesday October 2, 2018 9:45am - 10:45am
Room - Royal Palm Salons 3&4

SESSION TRACKS Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Contingency Planning and Awareness: What Could Happen and Who's Responsible?

In a new world where we are expected to prepare for any and all possible threats and risks to our events, communities and stakeholders - even those we cannot see - how do we prepare for, plan and protect our events, and who is responsible if something does occur that is out of our control? Come hear from those who can help to answer those questions and who have a personal investment in our safety and success.

Speakers / Moderators

David Olivares

Director of Sales, Kaliff Insurance

David G. Olivares is the Director of Sales at Kaliff Insurance. His area of expertise are Festivals and Events and is responsible for guiding the company’s focus on Outdoor Music and Entertainment Events and venues. David’s professional background, infused with his passion for... Read More →

Tuesday October 2, 2018 9:45am - 10:45am
Room - Royal Palm Salons 5&6

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Controlling the Message: Creating a Social Media Marketing Plan

We have all heard about the many countless social media platforms that are available to our events , but how do you begin to prioritize your limited time and resources to ensure that you are maximizing the effort and the returns. How do you create a Social Media Plan to work within your finite budget, your strategic vision and other critical considerations. Join us for this important session by IFEA Association Partner and industry leader, Saffire.

Speakers / Moderators

Jessica Bybee-Dziedzic

Director of Partnerships, Saffire

Jessica has a comprehensive background in online marketing, social media and website strategy. In 2007, she joined Wright Strategies, managing online projects for clients including KEEN Footwear, Nike and Frito Lay. In 2009, the Wright Strategies team created Saffire, providing events... Read More →

Tuesday October 2, 2018 9:45am - 10:45am
Room - San Diego

SESSION TRACKS Marketing & Mediums, Creativity & Technology
ADDITIONAL SESSION INFORMATION NEW

9:45am

New Perspectives: Revisiting & Strengthening Your Event Brand

We can all find ourselves in a forward-motion world where it feels like we are making progress, but we're not sure if we are accomplishing the things that will improve our brand and image, or are , perhaps, simply running in place. Come hear from two industry leaders and experts about how and when to revisit your event and the value of doing so.

Speakers / Moderators

Diana Mayhew, CFEE

President, National Cherry Blossom Festival

Jeannette Hanna

Chief Strategist, Trajectory

Tuesday October 2, 2018 9:45am - 10:45am
Room - Royal Palm Salons 1&2

SESSION TRACKS Leadership/Cities/International Perspectives, Marketing & Mediums, Creativity & Technology
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:00am

IFEA Expo Trade Show Viewing & Lunch

The IFEA Expo will be open from 11:00 a.m. to 2:00 p.m. on Tuesday and 11:00 a.m. to 1:00 p.m. on Wednesday and is unopposed by any other sessions or activities, ensuring that you have the quality time you need to explore that next great idea and negotiate your best deals with the industry's top suppliers!

• Lunch will be served and available in the Expo.
• Connections Café coffee service will be available within the Expo while the trade show is open.

SPECIAL INCENTIVE: As a special incentive, any organization committing to new* business (*may not be a current customer or have done business together within the last year) valued at $100 or more, with any IFEA Sponsors and/or Exhibitors during the 2018 IFEA Expo and up to 30 days after, will receive a $100 discount towards their 2019 IFEA Annual Convention & Expo registration, up to $500 off per organization.

Sponsors

Haas & Wilkerson Insurance

Tuesday October 2, 2018 11:00am - 2:00pm
Room - Golden Ballroom

Expo Trade Show

2:00pm

Adding Dimension to Your Event: Maximizing Diversity & Inclusion

This session promises to engage attendees in an open and informational discussion around primary and secondary dimensions of diversity and how these dimensions of diversity can impact event attendance. Utilizing Design Thinking concepts, participants will gain knowledge and develop practical strategies to reach higher levels of inclusion for both their internal staff and the communities they serve.

Speakers / Moderators

Annie Frisoli, CFEE

Associate Lecturer, Ohio University

Annie Frisoli is a seasoned Associate Lecturer at Ohio University. Annie earned her bachelor’s degree in Therapeutic Recreation from the University of Toledo and her Master’s degree in Recreation Management from The University of North Carolina at Greensboro. Annie is also... Read More →

Tuesday October 2, 2018 2:00pm - 3:00pm
Room - Royal Palm Salons 5&6

SESSION TRACKS Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

2:00pm

Changing Perspective: The New World of Newspapers and Community Events

Among the key stakeholders of our events, whose perspective has had to change dramatically in order to compete in and serve our/their communities, are the traditional print media. Do event partnerships still help to enhance the local newspaper brand? How and why has the Union-Tribune had to change their event strategy to better serve their readers? Are events driving ROI for them and their clients? Additionally, with social media and people being able to get their news from multiple outlets, how do we provide additional value to our readers and encourage two-way communication?

Newspapers all across the country are building up their event portfolio as an extension of their brand to enhance their interactions with their readers. The Union-Tribune now has five of their own events and plans to continue to grow this part of their business moving forward.

Come join us as Britt Nevetsky of the San Diego Union-Tribune shares her years of insights and experience, and discusses the important role events play in connecting them with the San Diego community.

Speakers / Moderators

Britt Nevetsky

Director of Events & Strategic Partnerships, San Diego Union-Tribune

Britt joined the Union-Tribune in August of 2011 after moving to San Diego from New York City. She has over 20 years of integrated marketing experience at advertising agencies with a focus on various disciplines. Britt has successfully activated brands, launched products and executed... Read More →

Tuesday October 2, 2018 2:00pm - 3:00pm
Room - Royal Palm Salons 3&4

SESSION TRACKS Marketing & Mediums
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

2:00pm

Festival, Event & Host City Interactive Risk Management Table Top Exercise

As a Sector Specific Agency of the Outdoor Events Subsector for the U.S. Department of Homeland Security (DHS), the IFEA is fortunate to have this unique opportunity to provide an expanded 4-hour sector-specific, interactive, table-top exercise program. This detailed and participative workshop will cover many of the primary risk and safety threats facing our global industry today. Led by a team of DHS experts, this invaluable session will serve as an important planning and response tool for event leaders, host cities, and those responsible for risk management and the safety of your internal and external stakeholders.

Dialogue Leader

Steven Adelman

Event Safety Alliance, Vice President, Adelman Law Group, PLLC , Principal

Peter Ashwin

Principal, Event Risk Management Solutions

Jeff English, CFEE

Senior Vice President - Administration and General Counsel, Kentucky Derby Festival

Jeff English is the Senior Vice President and General Counsel for the Kentucky Derby Festival. After graduating from Washburn University School of Law in Topeka, Kansas in 2004, Jeff worked in politics and practiced law before joining the Festival staff in 2007. He is charged with... Read More →

Warwick Hall, CFEE

Risk & Event Management Consultant, Safety Set Consulting

Cindy Lerick, CFEE

President & CEO, Sausalito Arts Festival

JoAnn Nasser

Director of Operations, National Cherry Blossom Festival

Mark Nethercott

2017 Operations Planner, Ottawa Police Service

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Terry Powers, CFEE

Managing Director, Sports & Special Events, BAM Weather

Ira Rosen, MA, CFEE

Assistant Professor/Program Director - Event Leadership Executive Certificate Program, Temple University School of Sport Tourism and Hospitality Management

Speakers / Moderators

Gary Boyer

Federal Exercise Lead, U. S. Department of Homeland Security

Stephanie DeLorenzo

Support Lead, U.S. Department of Homeland Security

Jeff O'Konek

Exercise Lead, U.S. Department of Homeland Security

Tuesday October 2, 2018 2:00pm - 3:00pm
Room - Town & Country Ballroom

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

2:00pm

Joy & Wonder: Reimagining Parades to Inspire, Entertain, Involve and Celebrate Community

Parades have been an iconic part of community events for generations, but with the changing perspectives of new generations, new sponsors, the changing world of media and our evolving communities, as well as an understanding of the power of events to impact and involve attendees around the globe, what/who could and should the parades of the future include, serve, and look like? Join our expert panel of current parade executives and past parade executives who are still in Marketing and Advertising, with different perspectives and the experience to look at things from close-in and from afar. for an open dialogue as we reimagine parades and the joy and wonder that they leave behind.

Speakers / Moderators

Ed Bautista, CFEE

Chief Creative & Strategic Officer, Bautista Event Specialists Team (BEST), Chief Creative and Strategic Officer

Dodie Howlett, CFEE

Chicago Christmas Parade, Former Operations Director, Kentucky Derby Festival, Director of Advertising & Promotions

Rachael Trice, CFEE

Portland Rose Festival, Former Marketing Director, PHBA, Vice President of Marketing & Events

Laura Farber

Executive Vice President, Pasadena Tournament of Roses

Jessica Kaminskas

Chief Operating Officer, The Parade Company

Tuesday October 2, 2018 2:00pm - 3:00pm
Room - Royal Palm Salons 1&2

SESSION TRACKS Creativity & Technology, Operations & Risk Management, Leadership/Cities/International Perspectives

2:00pm

Revenue the Traditional Nonprofit Way – Creating a Development Effort

Festivals and events have varied revenue streams that can be affected by factors that are beyond our control such as weather. Traditional nonprofits create a development effort to fund the organization; this can be another type of revenue for a festival or event organization. Learn how to create a development effort, the various components of a comprehensive development program, and how to manage this endeavor.

Speakers / Moderators

John Melleky, CFEE, CFRE

FiGurehead, FiG Solutions

John R. Melleky, CFRE, CFEE is a Principal of FIG Solutions, a consulting firm that assists organizations in “Filling in Gaps” as needed. The firm assists in all aspects of organizational management, including board relations and strategic planning, fundraising and sponsorships... Read More →

Tuesday October 2, 2018 2:00pm - 3:00pm
Room - San Diego

SESSION TRACKS Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:15pm

Events as Builders of Economic and Community Impact

Special events attract people to places, activating and spotlighting the potential of venues and their surrounding areas. The Port of San Diego facilitates, sponsors and promotes an extensive range of events in over 20 waterfront locations that provide community enjoyment of San Diego Bay and economic impact to the region. Learn how the Port utilizes strategic partnerships and sponsorship resources to support special events throughout 34 miles of bay front spanning five cities.

Speakers / Moderators

Jim Hutzelman

Special Events Director, Port of San Diego

Jim Hutzelman oversees the permitting and logistics for special events and special uses of the Port of San Diego’s 22 parks, public open spaces, piers and terminals on San Diego Bay. Jim is responsible for developing partnerships with the producers of major special events and for... Read More →

Tuesday October 2, 2018 3:15pm - 4:15pm
Room - San Diego

SESSION TRACKS Leadership/Cities/International Perspectives, Sponsorship & Revenues, Creativity & Technology, Marketing & Mediums, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:15pm

Festival, Event & Host City Risk Management Interactive Table Top Exercise (Con't)

See 2:00pm for session description.

Dialogue Leader

Steven Adelman

Event Safety Alliance, Vice President, Adelman Law Group, PLLC , Principal

Peter Ashwin

Principal, Event Risk Management Solutions

Jeff English, CFEE

Senior Vice President - Administration and General Counsel, Kentucky Derby Festival

Warwick Hall, CFEE

Risk & Event Management Consultant, Safety Set Consulting

Cindy Lerick, CFEE

President & CEO, Sausalito Arts Festival

JoAnn Nasser

Director of Operations, National Cherry Blossom Festival

Mark Nethercott

2017 Operations Planner, Ottawa Police Service

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Terry Powers, CFEE

Managing Director, Sports & Special Events, BAM Weather

Ira Rosen, MA, CFEE

Assistant Professor/Program Director - Event Leadership Executive Certificate Program, Temple University School of Sport Tourism and Hospitality Management

Speakers / Moderators

Gary Boyer

Federal Exercise Lead, U. S. Department of Homeland Security

Stephanie DeLorenzo

Support Lead, U.S. Department of Homeland Security

Jeff O'Konek

Exercise Lead, U.S. Department of Homeland Security

Tuesday October 2, 2018 3:15pm - 4:15pm
Room - Town & Country Ballroom

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:15pm

Ignite! Your Perspective: Idea Generator Session

We have the foundation for your new ideas and creative plans built and ready for you. New perspectives, new programming, new sales and the best ways to activate your ideas, your promotions and your sponsors! Come join us to spark the ideas that will light up your special event!

Speakers / Moderators

Ted Baroody, CFEE

President, Norfolk Festevents

Ted Baroody is a graduate of North Carolina State University, Raleigh, North Carolina, USA. After college he moved to Norfolk, Virginia to start his own small sports marketing company, Victory Promotions. After a couple of years of power boat racing production under Victory Promotions... Read More →

Tuesday October 2, 2018 3:15pm - 4:15pm
Room - Royal Palm Salons 5&6

SESSION TRACKS Creativity & Technology, Operations & Risk Management, Sponsorship & Revenues, Marketing & Mediums, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:15pm

Strengthening Our Partnerships and Mutual Successes with Concessionaires

Too often - hopefully unintentionally - we see our vendors and concessionaires as adversaries to be watched-over and mistrusted , when in-fact, they are some of our greatest, most creative partners. A relationship that can help ensure our mutual bottom-line success, as well as enhancing the overall event experience for our attendees. The IFEA has asked industry partner NICA (National Independent Concessionaires Association) to come help us all expand the creative conversation of how to maximize the returns for everyone!

Speakers / Moderators

Michelle Card

Executive Direcrtor, National Independent Concessionaires Association (NICA)

Tuesday October 2, 2018 3:15pm - 4:15pm
Room - Royal Palm Salons 1&2

SESSION TRACKS Sponsorship & Revenues, Operations & Risk Management, Creativity & Technology, Leadership/Cities/International Perspectives, Marketing & Mediums
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:15pm

The Changing Event Roles of Parks Departments and How to Maximize the Partnership

Do you work with a parks department for your events? Are you best friends? Whether you are or you aren't, come learn from San Diego's newest public event venue. Waterfront Park has been open for 4 years and we have plenty of lessons learned and success stories to share that will help you take your own partnership to the next level.

Speakers / Moderators

Christine Lafontant

Region Manager, County of San Diego Department of Parks and Recreation

Christine Lafontant is a Region Manager for the County of San Diego Department of Parks and Recreation. She is responsible for managing park facilities including Waterfront Park, one of the county’s most significant outdoor event venues, and coordinating major special events such... Read More →

Tuesday October 2, 2018 3:15pm - 4:15pm
Room - Royal Palm Salons 3&4

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management, Creativity & Technology
ADDITIONAL SESSION INFORMATION NEW

4:30pm

Creating Excitement for Your Parade

Looking for more entries for your parade? Something different? Find out how to research entries to add to the fun, color and excitement of your parade. This workshop discusses the entertainment value of a parade, the content to make a parade more entertaining and how to obtain fun and creative entries.

Speakers / Moderators

Ray Pulver

Owner, Upbeat Parade Productions

Ray Pulver, Owner of Upbeat Parade Productions, is an event producer and consultant, specializing in parades, with over 35 years of experience. He currently works with 17 parades in California and Nevada and has coordinated numerous others on both the east and west coasts. Ray works... Read More →

Tuesday October 2, 2018 4:30pm - 5:30pm
Room - Royal Palm Salons 3&4

SESSION TRACKS Creativity & Technology, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW

4:30pm

Getting the Right People on the Bus: Effective & Practical Board Recruitment, Governance and Development

For any organization to remain viable and vibrant it has to have a functional and cohesive board of directors. This requires excellent recruiting, clear rules, effective communication, honest evaluation, and team-building. Pete brings decades of work on and with volunteer boards to this session with a practical, no-holds-barred session aimed at making your board the best it can be.

Speakers / Moderators

Pete Van de Putte, CFEE

Chairman of the Board, dfest®

Pete Van de Putte, CFEE has spent a lifetime in the event industry. He is the founder and chairman of dfest®- Dixie Flag Event Services Team, a past chair of the Texas Festivals & Events Association, IFEA Foundation, IFEA World Board, as well as numerous other volunteer organizations... Read More →

Tuesday October 2, 2018 4:30pm - 5:30pm
Room - Royal Palm Salons 5&6

SESSION TRACKS Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

4:30pm

Plan the Work, Work the Plan. Marketing Plans for Festivals & Events

All the planning in the world won’t make for a successful event unless it is properly marketed....which requires a plan of it's own! This session will talk about how to develop an effective marketing plan and considerations for working with traditional media (television, newspaper and radio…yes, they are still around and still important) as well as today’s newest technology options.

Speakers / Moderators

Penny McBride, CFEE

President & CEO, Fredericksburg, Texas Chamber of Commerce

Tuesday October 2, 2018 4:30pm - 5:30pm
Room - Royal Palm Salons 1&2

SESSION TRACKS Creativity & Technology, Marketing & Mediums
ADDITIONAL SESSION INFORMATION NEW

4:30pm

Prospecting for Sponsors: Sponsorship Research Tactics & Tips

Finding your next sponsor can be a daunting task. Where to begin? Bruce Erley will share more than 40 years of tried and true tactics he uses to create leads lists, research prospects and target in on the desired contact.

Speakers / Moderators

Bruce Erley, CFEE, APR

President & CEO, Creative Strategies Group

Tuesday October 2, 2018 4:30pm - 5:30pm
Room - San Diego

SESSION TRACKS Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

4:30pm

Festival, Event & Host City Risk Management Interactive Table Top Exercise (Con't)

See 2:00pm for session description.

Dialogue Leader

Steven Adelman

Event Safety Alliance, Vice President, Adelman Law Group, PLLC , Principal

Peter Ashwin

Principal, Event Risk Management Solutions

Jeff English, CFEE

Senior Vice President - Administration and General Counsel, Kentucky Derby Festival

Warwick Hall, CFEE

Risk & Event Management Consultant, Safety Set Consulting

Cindy Lerick, CFEE

President & CEO, Sausalito Arts Festival

JoAnn Nasser

Director of Operations, National Cherry Blossom Festival

Mark Nethercott

2017 Operations Planner, Ottawa Police Service

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Terry Powers, CFEE

Managing Director, Sports & Special Events, BAM Weather

Ira Rosen, MA, CFEE

Assistant Professor/Program Director - Event Leadership Executive Certificate Program, Temple University School of Sport Tourism and Hospitality Management

Speakers / Moderators

Gary Boyer

Federal Exercise Lead, U. S. Department of Homeland Security

Stephanie DeLorenzo

Support Lead, U.S. Department of Homeland Security

Jeff O'Konek

Exercise Lead, U.S. Department of Homeland Security

Tuesday October 2, 2018 4:30pm - 6:00pm
Room - Town & Country Ballroom

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

7:00pm

Surf's Up!': IFEA Foundation 25th Anniversary Party & Live Auction

Our primary, annual fundraising event, celebrating the IFEA Foundation’s 25th Anniversary in 2018, is an all-important source of support that allows us to confidently provide convention scholarships to many young professionals who will become the next generation of industry leadership and to those deserving organizations working to build a solid and successful foundation for their festivals, events and communities. The funds raised also support our capabilities to provide and host top-quality industry presenters, speakers and programming, helping us to raise the bar for everyone in our global industry.

Surrounded by the retro-ambiance of the Town & Country’s Grand Plaza, including sparkling swimming pools, fountains and the Tiki Pavilion, complete with the surf and sun music of the 1960’s, this year’s IFEA Foundation Party promises to be a fun, laid-back and memorable evening with good friends, for a great cause. With an ‘Opening Reception’ from 7:00 – 8:00 p.m. (remember to bring your drink tickets) followed by a sit-down, interactive dinner with special friends from around the world, this special evening will be interspersed with bidding on a selected menu of once-in-a-lifetime experience packages, helping us to reach our annual goal of exceeding the previous year’s success. Best of all, the IFEA Foundation Party is included at no extra charge as part of your convention registration! So grab your flip-flops and best 'Tikiritaville' attire and plan to be there for a special and memorable evening!

Sponsors

Big Events

Fabulous Inflatables / Dynamic Displays

IFEA Foundation

Kaliff Insurance

Saffire

Surf Diva Shop & Surf School

Town and Country San Diego

Tuesday October 2, 2018 7:00pm - 10:00pm
Location - Tiki Pavilion Poolside Court

10:30pm

dfest® Hospitality Suite

Sponsors

dfest®

Tuesday October 2, 2018 10:30pm - Wednesday October 3, 2018 2:00am
Location - Terrace Suites 1123-25

7:00am

IFEA Registration Desk Open

Wednesday October 3, 2018 7:00am - 6:00pm
Location - North Atlas Foyer

7:00am

Giant Inflatables Display

Sponsors

Big Events

Fabulous Inflatables / Dynamic Displays

Wednesday October 3, 2018 7:00am - 6:00pm
Throughout the Convention Area & Events

8:00am

Connections Café (coffee served all day)

Artists

Living World Entertainment

Sponsors

VolunteerLocal

Wednesday October 3, 2018 8:00am - 4:00pm
Location - Lion Fountain Court

8:30am

Inspire the Industry - Inside Perspective: The Quickly Growing Event Roles, Expectations and Challenges of Global Host Cities

All cities are experiencing an exponential growth in the number of events that they must now try to effectively service, protect and budget for. For most this has come about through a gradual evolution. For the City of Ottawa, Ontario, Canada, their country’s 150th Sesquicentennial Celebration in 2017 brought about the equivalent of an event ‘ice bucket’ challenge, with scores of new events (many major undertakings on their own) being introduced and many more existing ones stepping up to new levels of needs and expectations, all in a one-year period. This intense gauntlet of preparation, process and production was an unqualified and memorable success, but those who served ‘behind-the-curtain’ (i.e. construction coordination, human resource planning, assessing risk and mitigation activity, intergovernmental relations, allocation of space, minimizing impacts on residents, working with the local businesses, funding, et al.) while the spotlight was on their city for 365 straight days, learned many new and valuable lessons, faced both expected and unexpected challenges, and helped to set the stage as the city looks to the future of event and city partnerships in the nation’s capital.
You won’t want to miss this special presentation.

Speakers / Moderators

Daniel Brisebois

Director of 2017 Operations & Special Events, City of Ottawa

Catherine Callary

Senior Director of Destination Development, Ottawa Tourism

Allison Dixon

Senior Manager of Canada 150, Public Service & Procurement Canada

Ghislain Lamothe

2017 Operations Project Manager of Communications Planning, City of Ottawa

Mark Nethercott

2017 Operations Planner, Ottawa Police Service

Gil Tait

Program Manager of Traffic Management, City of Ottawa

City of Ottawa Special Event Advisory Team

Special Event Advisory Team, City of Ottawa

Our special ‘Inspire the Industry’ session features the Special Event Advisory Team from the City of Ottawa, including:• Ottawa Operations & Special Events• Ottawa Police Service• Ottawa Tourism• Ottawa Traffic Management• Ottawa Communications... Read More →

Sponsors

IFEA Foundation

Wednesday October 3, 2018 8:30am - 9:30am
Room - Town & Country Ballroom

SESSION TRACKS Leadership/Cities/International Perspectives, Creativity & Technology, Operations & Risk Management, Marketing & Mediums, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Control Freaks Anonymous - A 12-Step Plan to Achieve Sanity & Success

Hi...my name is Festival Planner and I'm a control freak. To be a success in the event world, one has to be a detail-oriented professional who makes sure hundreds of other people get everything done in time to open the gates. But the Control Freak style of management can quickly lead to burn out, lack of engagement, trust issues and stagnant growth. This 12-Step Program can help curb those tendencies to create dynamic teams inspired by a visionary leader, versus managed by box-checker. Learn to delegate authority over tasks, build peer accountability, provide meaningful feedback, reward big-picture thinking and create the next generation of leaders that will sustain your event.

Speakers / Moderators

Penny McBride, CFEE

President & CEO, Fredericksburg, Texas Chamber of Commerce

Wednesday October 3, 2018 9:45am - 10:45am
Room - Golden West

SESSION TRACKS Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Creating the Better Community Festival Experience

This educational session has one goal ... to teach you how to make the stakeholder experience at festivals better! Its focus is on understanding the basics of festivity and using this knowledge to design optimal experiences. It is time to put your festival attendees into the “Zone.”

Speakers / Moderators

Vern Biaett, Jr., CFEE

Assistant Professor of Event Management, High Point University

Wednesday October 3, 2018 9:45am - 10:45am
Room - Royal Palm Salons 5&6

SESSION TRACKS Creativity & Technology, Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Enhanced Perspective: The Future for Festivals & Cannabis

With legalization in many states, Cannabis is quickly becoming an item of main stream discussion throughout the United States and the World. This session will try to provide an insight and discussion into how the legal landscape has evolved and changed regarding Cannabis and what this may mean for event producers, venues and host's.

Speakers / Moderators

Geoff Hinds

CEO, SBC Fair

Geoff Hinds has over 15 years of diverse experience in the Live Event market, and serves as the Chief Executive Officer at SBC Fair in Southern California, which has overseen operations of both the San Bernardino County Fairgrounds and Adelanto Stadium. As CEO Hinds was instrumental... Read More →

Wednesday October 3, 2018 9:45am - 10:45am
Room - Royal Palm Salons 3&4

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Partnership Perspective: Maximizing the Opportunities and Minimizing the Challenges of Food Trucks at Your Event

Food trucks have become not only a trend-unto-themselves, but an important evolution of and consideration when it comes to providing quality food and beverage options to festival and event attendees. Not unlike any other critical and revenue-impacting piece of the operations puzzle, it is important that we understand both the challenges and opportunities for both sides of this partnership, allowing us all to maximize the returns to everyone. In this valuable session we'll be discussing ways to utilize food trucks at your festival, with an emphasis on the best ways to reach out and book food trucks for your events and to collect payments.

Speakers / Moderators

Matthew Geller

CEO, National Food Truck Association

Matt Geller is the Co-Founder and CEO of the Southern California Mobile Food Vendors Association and the Founding President of the National Food Truck Association. The SoCal MFVA is a non-profit organization that represents upwards of 130 mobile vendors in Southern California. Under... Read More →

Wednesday October 3, 2018 9:45am - 10:45am
Room - San Diego

SESSION TRACKS Sponsorship & Revenues, Operations & Risk Management, Creativity & Technology, Leadership/Cities/International Perspectives, Marketing & Mediums
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

9:45am

Protected Perspective: Insuring Your Data and Use of Other's Information in a Privacy-Focused World

The world is changing and our festivals face new exposures and challenges that they have never faced before. Come join Haas & Wilkerson Insurance and a Cyber Liability expert from Chubb Insurance as they provide us with an inside and informed perspective of this growing risk, with advice on how to tackle those problems most effectively.

Speakers / Moderators

Carol Porter

Producer, Haas & Wilkerson Insurance

Carol has been an account executive and producer in the Fair and Festival Division of Haas & Wilkerson since joining the company in 2001. Carol is the Account Executive on all types of Fair/Festival accounts ranging from the small county fair to the largest events in the nation. Prior... Read More →

Bob Richards, III, RPLU

Senior Underwriter, RPLU - Cyber/Privacy, Tech, Media, & Professional Liability, Chubb Insurance North America

Bob Richards graduated in 2011 from Bryant University, in Rhode Island, with a BS in International Business & Finance. At Bryant, Bob consulted to small businesses in connection with Bryant’s own international trade organization. Bob also held jobs in risk financing and risk... Read More →

Andrew Vandepopulier

Producer - Festival Specialist, Haas & Wilkerson Insurance

Wednesday October 3, 2018 9:45am - 10:45am
Room - Royal Palm Salons 1&2

SESSION TRACKS Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

11:00am

IFEA Expo Trade Show Viewing & Lunch

Sponsors

Haas & Wilkerson Insurance

Wednesday October 3, 2018 11:00am - 1:00pm
Room - Golden Ballroom

Expo Trade Show

1:15pm

IFEA City-Event Project Challenge Wrap-Up

What could we accomplish if we pooled our expertise with that of our global peers? Here’s your opportunity to find out, to test your creative skill-set against a real-world challenge, and to spend some formal and informal time strengthening your professional network.

Participants were divided into teams (selected randomly on Day One of the convention) and presented with a specially-selected host city challenge, to be solved using the power of events. Teams had the remainder of the convention (days and evenings) to meet, research, brainstorm, and plan the ultimate answer to the assigned task-at-hand.

Come hear their presentation of solutions, judged by an impartial panel of industry and host city professionals. For a combination of fun, education, professional networking and…perhaps…bragging rights, you won’t want to miss the wrap-up of our first convention IFEA City-Event Challenge!

Speakers / Moderators

William O'Toole, CFEE

Events Development Specialist, Event Project Management System (EPMS)

Wednesday October 3, 2018 1:15pm - 2:45pm
Room - Golden West

SESSION TRACKS Creativity & Technology, Leadership/Cities/International Perspectives, Marketing & Mediums, Operations & Risk Management, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

1:15pm

Inside Perspectives: A Tale of Two Cities and the Changing World of Events

An overview of event support models, opportunities and challenges faced from the perspective of a European and US City. The City and County of Denver and Rotterdam Festivals will speak to the current state of events in their respective locations, and close out the session with a Q and A session.

Speakers / Moderators

Erin Atkinson

Deputy Director, Office of Special Events, City & County of Denver

Erin Atkinson currently serves as the Deputy Director for the City and County of Denver’s Office of Special Events (OSE). The OSE is a coordinating agency that walks event organizers and film producers through the City’s permitting process. Erin received her Bachelor’s Degree... Read More →

Johan Moerman

Managing Director, Rotterdam Festivals

Johan Moerman is the Managing Director at Rotterdam Festivals, the organisation responsible for event and policy co-ordination in Rotterdam, the Netherlands. Rotterdam has been recognised as the best event city in the country and internationally praised for its consistent and innovative... Read More →

Wednesday October 3, 2018 1:15pm - 2:45pm
Room - Royal Palm Salons 5&6

SESSION TRACKS Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

1:15pm

Masters Class: Event Evaluation & Impact

We are very pleased to offer this extended Masters Class in a critical topic area: Event Evaluation & Impact. It is designed for advanced-level professionals (self-determined). Participants in the class will work in small groups to share knowledge and collaborate in solving a problem by employing the demonstrated models.

This Master's Class has the following aims:

To inform participants on evaluation theory and methods for events and event tourism, including key concepts and definitions.
To provide a comprehensive evaluation system that can be fully integrated into event and tourism organizations.
To present Logic Models and Theory-of-Change Models to integrate evaluation and impact-assessment into the strategic planning process.
To enable professionals to discuss key evaluation and impact-assessment challenges for events and event tourism and make recommendations for the advancement of professionalism.

You won’t want to miss this special opportunity.

Speakers / Moderators

Donald Getz, PhD

Professor Emeritus, University of Calgary

Wednesday October 3, 2018 1:15pm - 2:45pm
Room - San Diego

SESSION TRACKS Leadership/Cities/International Perspectives, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective; Advanced Level

1:15pm

Maximizing Returns from Effective Alcohol Service

Done correctly and safely, alcohol sales can be a highly lucrative revenue line-item for festivals and events. Come hear the tricks-of-the-trade and best-practices from a professional with a valuable and proven track-record. Start maximizing your own returns today!

Speakers / Moderators

Karen Shostak, CFEE

Director of Sales, Friends of the Festival / Riverbend Festival

Karen Shostak has a long and successful track-record when it comes to anything associated with producing a festival, including sales and driving revenues! Having spent many years using those skills for the benefit of the Chattanooga River Bend Festival in Tennessee, she now graciously... Read More →

Wednesday October 3, 2018 1:15pm - 2:45pm
Room - Royal Palm Salons 3&4

SESSION TRACKS Sponsorship & Revenues, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

1:15pm

Recycled Perspective: Zero Waste Management for Events Workshop

Festivals and events provide many unique challenges to waste diversion. This session will demonstrate how festivals can develop a zero waste strategy to fit the unique environment and requirements.

On average festivals, fairs and exhibitions can create over 50 MT of waste over per day. Add unique elements like agriculture waste, multiple vendors, guest and rides, the number of waste streams is complex to start. It is a big and bold move to implement a zero waste strategy to reduce waste going into the landfill.
A zero waste plan takes a multiple of resources including financial, knowledge, human and infrastructure. This session will show how aligning your zero waste plans to a sponsorship opportunity can provide all the essential resources and move the results forward faster.

Speakers / Moderators

Karen Massicotte, CMP, CMM

Director, Corporate Partnerships, Pacific National Exhibition

Karen is a resourceful professional who combines her event design, hospitality and businessexperience in delivering the financial rewards of well-executed initiatives. As the Director ofCorporate Partnerships with the Pacific National Exhibition, Karen is responsible for connectingpartners... Read More →

Wednesday October 3, 2018 1:15pm - 2:45pm
Room - Royal Palm Salons 1&2

SESSION TRACKS Operations & Risk Management, Leadership/Cities/International Perspectives
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:00pm

Advocating for State Sponsored Festival Support

The Massachusetts Cultural Council's Festivals Program is designed to provide funding to help festival programmers meet the needs of producing, promoting, and developing audiences. Since its inception, the program has funded over 225 festivals. Grant recipients also have access to webinars on social media, data collection and professional development programs.

Speakers / Moderators

Lisa Simmons

Program Manager, Festivals Program, State of Massachusetts Cultural Council

Lisa Simmons is the Program Manager at the Massachusetts Cultural Council and is the Program Manager for the Festivals Program that provides funding for over 220 festivals in the Commonwealth the Local Cultural Council Program that provides support for 329 cities and town offering... Read More →

Wednesday October 3, 2018 3:00pm - 4:00pm
Room - Royal Palm Salons 1&2

SESSION TRACKS Leadership/Cities/International Perspectives, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:00pm

Clear Perspective: Developing an Operations 'Bible' for Your Event

Investing time to develop a reference manual, the "Bible" will save you time and money. The "Bible" will increase the efficiency with your Tent and Generator Companies along with all suppliers. It creates a clear approach in building your event and supporting your Operations Team.

Speakers / Moderators

Randy Dewitz, CFEE, CFM

Owner, Fanfare Attractions, LLC

Randy L. Dewitz, Owner, Fanfare Attractions started the Company in September, 1994. He has provided management services for the Festivals and Events industry for over 35 years. Randy received his Certified Festival & Event Executive (CFEE) designation from IFEA in September 2016... Read More →

Wednesday October 3, 2018 3:00pm - 4:00pm
Room - Royal Palm Salons 5&6

SESSION TRACKS Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:00pm

Creative Perspective: Keeping Your Event Fresh

If your festival is not growing, it is dying. What can you do to break out of "same old, same old" thinking and propel your event into the future. This session will offer practical suggestions and fresh perspectives for continued festival sustainability.

Speakers / Moderators

Cindy Lerick, CFEE

President & CEO, Sausalito Arts Festival

Ira Rosen, MA, CFEE

Assistant Professor/Program Director - Event Leadership Executive Certificate Program, Temple University School of Sport Tourism and Hospitality Management

Wednesday October 3, 2018 3:00pm - 4:00pm
Room - Royal Palm Salons 3&4

SESSION TRACKS Creativity & Technology, Leadership/Cities/International Perspectives, Operations & Risk Management, Sponsorship & Revenues, Marketing & Mediums
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

3:00pm

Masters Class: Event Evaluation & Impact (Con't)

See 1:15pm for session description.

Speakers / Moderators

Donald Getz, PhD

Professor Emeritus, University of Calgary

Wednesday October 3, 2018 3:00pm - 4:00pm
Room - San Diego

SESSION TRACKS Leadership/Cities/International Perspectives, Sponsorship & Revenues
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective; Advanced Level

3:00pm

Protecting Crowded Places in Today's Uncertain World: Secure by Design - Integrating Design, People, Process & Technology for Safer Events

This session focuses on design principles for protecting crowded places through case studies and concepts for risk-based protective security measures. Key learning outcomes are: (1) Understand the principles of how to establish a security risk profile for your event, and (2) Current trends for hostile vehicle mitigation and a risk based approach to determining what level of security screening is appropriate for your event.

Speakers / Moderators

Peter Ashwin

Principal, Event Risk Management Solutions

Wednesday October 3, 2018 3:00pm - 4:00pm
Room - Golden West

SESSION TRACKS Leadership/Cities/International Perspectives, Operations & Risk Management
ADDITIONAL SESSION INFORMATION NEW; CFEE Elective

4:15pm

Closing Session Keynote - Untethered Perspective: The Power of Events to Shape a City and Build Community

What are the key parameters of a successful 21st Century large scale event to secure political and community support while contributing to the success of your city?

Helping us put a fitting cap on our 63rd Annual IFEA Convention, we are very pleased to welcome Guy Laflamme, Director of the spectacular Ottawa 2017 year-long calendar of extraordinary events, which served as the centrepiece of Canada’s 150th sesquicentennial year celebration and left over 11 million attendees with memories to last a lifetime.

2016 Chair of the IFEA World Board, few professionals in our industry have imagined, produced and experienced the intense scope and scale of events that effectively changed how Canada’s capitol and other global event cities around the world now think of the power of events.

Guy Laflamme specializes in the creation, production and marketing of cultural, recreational and tourism products, with 25 years’ experience in the field. He has attended festivals and events in over 25 different countries, providing a global perspective on best practices in the industry. He is an instructor on Event Management at the University of Ottawa.

Speakers / Moderators

Guy Laflamme, MBA

International Public Speaker, Ottawa 2017 Celebration, Executive Director

Guy Laflamme was the Director of the spectacular Ottawa 2017 year-long calendar of extraordinary events, which served as the centerpiece of Canada’s 150th sesquicentennial year celebration and left over 11 million attendees with memories to last a lifetime.2016 Chair of the IFEA... Read More →

Sponsors

Haas & Wilkerson Insurance

IFEA Foundation

Wednesday October 3, 2018 4:15pm - 5:30pm
Room - Town & Country Ballroom