THE 63rd ANNUAL IFEA CONVENTION, EXPO & RETREAT IS DESIGNED TO INFORM AND ELEVATE ALL OF YOUR PERSPECTIVES;providing access to many points-of view; increasing awareness of changing technologies, trends, issues, opportunities and risks; and extending educational and networking opportunities to share and grow your professional experience and expertise.

WE HOPE THAT YOU WILL PLAN NOW TO JOIN US(with your staffs, boards, key volunteers, city representatives, sponsors and vendors) as we welcome the world’s top events, host markets and industry experts, for an unforgettable opportunity to evaluate, prepare for and respond to the many critical and changing perspectives that are influencing our industry and all those that we depend on.

avatar for Jeannette Hanna

Jeannette Hanna

Chief Strategist
Toronto, Ontario, Canada
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been honed over her long tenure as the brand strategy lead for Spencer Francey Peters and then as a co-founder of Trajectory.

Her client roster reflects Jeannette’s range – from billion dollar enterprises to innovative start-ups – across a broad spectrum of sectors including culture, tourism, economic development and education. Relevant place-focused projects include: 2015 Pan Am Games; The National Cherry Blossom Festival; Bermuda’s Performing Arts Centre project; Destination DC; Downtown DC BID; Raleigh, North Carolina; Reimagining Detroit (Kreske Foundation); Niagara Region (Canada); the National Capital Commission (Canada). She led the strategy work for the City of Mississauga which won the Gold Award for the best strategic/creative development of a new City brand at the 2015 Transform Awards North America in New York City. Jeannette speaks regularly at international conferences on place branding and community engagement including CityNationPlace (London) and the International Downtown Association (Atlanta).

Raised in New York City, Jeannette is a graduate of Rutgers University. She lectures regularly at York University’s Schulich School of Business. Jeannette is a contributing author to the cultural development primer, Rediscovering the Wealth of Places and the Association of Canadian Advertisers’ guide, Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard. She served for many years on as a Board member of the Design Management Institute, based in Boston.

My Speakers / Moderators Sessions

Monday, October 1

10:00am PDT

Keynote Speaker: Creating New Perspectives…The Strategy of Event & Place Branding Room - Town & Country BallroomJeannette Hanna • Grapevine, Texas Convention & Visitors Bureau • IFEA Foundation

Tuesday, October 2

9:45am PDT