Jeff Curtis is the Chief Executive Officer of the Portland Rose Festival Foundation, the nonprofit organization that produces one of the world's top special events, the Portland Rose Festival. Originally hired as a sponsorship manager and later promoted to Director of Sales & Marketing, Jeff has served as the festival's exec since 2004.

During Jeff's tenure, the Rose Festival has enjoyed many notable successes both external and internal, including recognition as the Grand Pinnacle Award winner by the International Festivals & Events Association twice in a 5 year span! A strategic plan developed under Jeff's leadership helped the festival overcome challenges and build financial resources. In 2008 the festival's organizational model was transitioned to a 501(c)3 nonprofit, achieving a change in tax status and a new emphasis on the festival's charitable efforts in the community.

Most recently, Jeff led the transition of the Rose Festival’s Waterfront Activities, which included engineering some significant changes to the events name and format. Most notably, he played a major role in the creation and launch of the Portland’s newest outdoor concert venue, the RoZone.